“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” ~ Albert Schweitzer
The Communications Workshop for 25 participants, an interesting mix from different departments of South Cotabato Electric Cooperative, Inc. (Socoteco-1) did not disappoint. I made it a point it was not my workshop but theirs. This was often easier said than done, but in this case it was a breeze. Making it great or not, it is in their hands, not mine (well, a big chunk will also be from me, not passing the buck). They did it! The 3-day activity aimed to uncover many opportunities that will make service better for its over 100,000 consumers from 10 municipalities of the province of South Cotabato located in the southern part of the Philippines.
The first day was quite gloomy. Few people came early. An uncertain thought crossed my mind. Will this work? Maybe? As I settled with the materials I bought, I assured myself that in my years of doing a communications workshop, I never went home empty-handed. The house was always brought down. But there could be a first, right?
A frontrunner in the country’s electrification program alongside 120 electric cooperatives in the country, Socoteco-1 has seen many awards roll up its sleeved through the years. How do you keep up with the reputation and service reliability in the social media, and generally the digital communications age? Service includes prompt and effective information sharing with consumers, many of whom are now the milennials – young income-earners who pay the bills.
What have we learned together?
- Everyone is genuinely interested to be part of change for the better. Looking at internal communications, it was acknowledged that change has to keep on – and going digital is the future that needs to start soon. While printing documents is still valuable, use of emails and online messaging cuts all the tedious bureaucracy that makes the flow of information slower, and thus, often missing its consumer service targets.
- Planning isn’t always boring. There are many ways to do it, and involving as much people means many great and exciting ideas can come out of the table. Of course there should be someone to take the lead and ensure the best ideas get to the chopping board and into the cooking wheel. But having those ideas out is a good – even great – start. As we did this, it was fun and amazing to see how the groups came up with fantastic media plans for major coop events (think annual meetings, district elections, etc.) deemed boring because they’re done every year on same process.
- Go for macro and get their minds up and running. While learning activities such as grammar review, how to do an online publications (and so many how-to’s) or specific skills building are critical, making them contribute to the big goals can help them see what are the skills they need to build to make the big one happen. They become part of if and they know where the organisation wants to go. How will you exactly know the parts to fix if you don’t know where you want to be? Decide on the goal and work next on the small ones that will run it.
- It’s fun to talk about the issues. Get them out sun-dried on the table! What are they? Before getting that group activity to the participants, I was quite curious how open, daring and courageous they are in sharing the challenges and issues that slow down service, and even their own enthusiasm to do things. They did! This time they did not talk about them in the hallway but also came out with very practical easy-to-do solutions. Audience considered, creative activities and resources (fun, I must add), minimal budget and a lot more. Let’s wait for them to make it happen!
- Social media is the way to go. It’s cheap, it’s in and it’s where everyone goes for the latest news. There are risks, yes. But as everyone has realised quite loudly, there’s no way ignoring it. When people need information, they hardly buy a newspaper (sadly) anymore. They open their phones and browse to find it. While a printed newsletter or report is still much valued, how do we get them online so more consumers can read them? Looking forward to the electronic version of Socoteco-1 Today very soon. At least we’d live to see the day it is available online.
- Being a service utility means preparedness. To put is clearly, is the coop ready for an emergency? Apparently, resources-wise, they are! A response team is in place and a rough plan and how it will be managed. Does everyone knows about it? Not really. Then this is an opportunity to get this organised while there is time. How do you ensure protection of the coop’s electricity distribution and its services going when there is a disaster? It also has a community responsibility to assist when it can. Reviewing the plan and it’s roll out turned out to be a great time for everyone!
What did I personally learn in the process?
It didn’t take a while to pick up the pieces. Working for 12 years in Socoteco-1 isn’t an easy thing to forget, I wasn’t even trying. It was also my first job in conducting trainings, publishing newsletters (changing it’s name to Socoteco-1 Today) and annual reports, writing its creed (that, fancy, they still use as a pledge until today), running a medical mission in cooperation with South Cotabato Provincial Health Office and more. In short, it became my foundation for the next phase of my career and jumpstarted my love for humanitarian work that took me to different countries. It felt good to be back sharing what I built up after I left 16 years ago. What I learned is that you always have that chance to go back and share. Then and only then can you say you’ve come full circle.
We’re not hanging gloves with this statement. There’s still a lot of work to be done.
“The 3-day workshop was very enriching and fun-filled. It made me realise how important well-planned activities through the use of communications tools and multi-media channels can effectively convey information and influence the stakeholders and public’s behaviour and support. I am happy to be part of this workshop and grateful to have witnessed how talented the Socoteco-1 staff members are! I believe it was able to unleash the potentials. Kudos to Socoteco-1 and thank you Cecil for facilitating the activity.” – Myrna Clavesillas, Director of Koronadal 1-A, Socoteco-1 Board
“Happiness lies in the joy of achievement and the thrill of creative effort.” ~Franklin D. Roosevelt
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